High-growth, high-return Africa, with much improved trading conditions, is the most sought after frontier destination for global investment today. However, there are 54 countries on the continent and even rigorous business plans can run aground on the unique and complex set of circumstances found in each of them. Business in Africa: Corporate Insights takes the reader to the coal face of doing business on the continent.
Business information on Africa might be increasing, but there is no substitute for operational experience. That is what this book offers, in articles by and interviews with people at the forefront of developments. They offer unique insights into the challenges and peculiarities of operating in Africa, and point out trends and likely future opportunities.
Drawing on McKinsey & Associates, the Brenthurst Foundation and the Gordon Institute of Business Science for a picture of Africa’s economic performance and future trends, contributions to the book also come from individuals such as veteran Africa analyst Dr Duncan Clarke, Nigerian business leader Tony Elumelu, economic commentator Greg Mills of the Brenthurst Foundation, South African publisher Khanyi Dhlomo and Africa branding expert Doug de Villiers. The book also includes insights from global companies such as GE, Coca-Cola, Actis, Du Pont, Carlson Rezidor Hotel Group, Nando’s and Anglogold Ashanti and household names in Africa such as MTN, MultiChoice, UBA, Webber Wentzel, Imperial Logistics, TBWA, Liberty Properties, Seed Co, Wilderness Holdings and SacOil.